Striking the right balance

A brand that represents Danish design in its purest essence. With a history that spans more than 100 years, the legendary Danish luxury brand Georg Jensen represents quality craftsmanship and classic, timeless design. Its work includes hollowware, watches, jewelry and home products. It's represented in flagship stores across the world including Tokyo, New York and London. We’ve been on a continuous journey with Georg Jensen to strike the right balance between commerce and art without compromising on core brand values such as quality and exclusivity. Since the initial design of its shopping and brand site, we've sought to stay true to the elegant aesthetics of the brand.

New look for 2015

Since the initial design of Georg Jensen's shop and brand site, we've continued to reflect the expanding range of products in our subsequent design tweaks. For Christmas 2015, we introduced version 4 of the site. In this, we move towards a more contemporary look, making it easier to highlight the right products and categories for the holiday season.

Fusion ring designer

The Fusion ring is one of the most iconic Georg Jensen products, dating back to the 70s. The unique design allows the customer to create a personal ring making it very on-trend. To promote it, we created a sleek configurator that makes it possible to play with more than 4,000 ring combinations.

Our role includes concept, UX design, visual design, art direction and content development and production.