Les Trois Cochons

Information

Le Trois Cochons is one of Cofoco's first restaurants and we help them revitalize the branding and and online presence.

They serve French bistro style food and are inspired by Parisian corner cafés with a touch of the Riviera.

The branding springs from the heritage while fusing modernism and tradition into a bespoke wordmark, an element of three dots referencing the three little pigs, a full colour palette partnered with a flexible type family which is full of character.

The Three Pigs

Which is what Les Trois Cochons means, are visualized as three dots placed vertically acting as an extra branding element which can stand alone or in composition with the wordmark.

The wordmark itself is written in bespoke type with nods to Art Nouveau and the tails of the little pigs have made their way in as pointy serifs.

Colors & Typography

The palette is feminine with light pinks and deep greens lightened with golden/brassy metals.

We chose the Domaine font family which provides a wide variety of typefaces with a nice character.

Online experience

The website is build on the platform we made for Cofoco. It is controlled in layout but flexible in branding and content so you are in no doubt where you are at any point. From here you can be inspired to dine in one of Cofoco's other 13 restaurants.

Getting out there

The feeling of getting your hard work back from the printer is priceless, and seeing the work we have done for LTC in real life around the beautiful restaurant is just such a nice feeling. It all comes together there. If you are ever in Copenhagen, you should head by the restaurant, enjoy an oyster and some bubbles, and suddenly you are in the best part of France.

What did Spring/Summer create for Les Trois Cochons?

Spring/Summer designed and developed the Les Trois Cochons brand identity and responsive website, launched in 2017. We led brand, design, and development for the French bistro, delivering the visual identity, print material, menus, signage, and the website, built inside the Cofoco Craft CMS platform.

What technology powers the Les Trois Cochons site?

The Les Trois Cochons site sits on the shared Cofoco platform, built on Craft CMS. That gives the restaurant its own visual identity and editorial voice inside a system that connects it to other Cofoco properties, so guests moving between them feel the family. The Cofoco team publishes menus, event pages, and updates without engineering support.

What was the brief Spring/Summer was given?

Les Trois Cochons is one of Cofoco's earliest restaurants, a French bistro in Copenhagen inspired by Parisian corner cafés with a touch of the Riviera. The brief was to revitalise the branding and online presence, giving one of the group's most-loved venues a new visual identity, a coherent digital home, and print, menu, and signage material worthy of the food

What design and strategic decisions shaped the project?

We drew a bespoke wordmark that fuses modernism and tradition, with Art Nouveau nods and pointy serifs that reference pig tails. Three vertical dots became a standalone branding element representing the three little pigs. The palette leans feminine: light pinks, deep greens, and golden and brassy metals. The Domaine font family carries the typographic voice. Digitally, the site sits inside the Cofoco platform: controlled layout, flexible branding.

What was the outcome of the Les Trois Cochons launch?

Les Trois Cochons launched its refreshed identity and responsive website in 2017 as part of Cofoco's living ecosystem, giving the bistro a coherent visual language across menus, signage, print, and web. The work sits inside a portfolio of Cofoco family projects we have grown across nearly a decade, and set part of the tone for later Cofoco identities including Coco Hotel and Hotel Bella Grande.

Who is this case relevant for?

This case is for restaurants, bistros, and hospitality brands where a full identity refresh has to carry through print, menus, signage, and web at once, and for individual venues living inside a group platform. We love restaurant identity work. If you are refreshing a restaurant brand or refitting a venue inside a larger hospitality group, this is the work we love.

How can a brand start a similar project with Spring/Summer?

Tell us about your project at contact@springsummer.dk or call +45 32 16 22 22. We're a Copenhagen-based digital design and brand agency, and we like hearing about briefs early, even if you're still figuring out what you need. Let's collaborate and make great stuff.