Implement

Information

Our collaboration with Implement dates back to 2017 when our objective was to encapsulate the essence of this rapidly expanding consultancy, creating an online headquarters that authentically mirrored the experience of stepping into their physical spaces. The initial site launch in 2018 proved to be a resounding success, earning numerous awards. It served as a cultural mirror, reflecting the working environment accurately.

Presenting the all-new site, crafted on Craft CMS. This iteration mirrors the company's evolution from 'Always in Beta' to a more established and refined tone while retaining its tailored essence, distinguishing it within their industry.

Introducing Implement Consulting Group 2023.

Thoughtful First Impressions

A company evolves gradually, and some times it is hard to see the big changes that has happened over the years when you are in the middle of it, but changing visual expression and online surroundings really emphasize the big change they have gone through. We at Spring/Summer put a lot of pride in being able to capture the feeling, the rhythm and the DNA of a company and translate that into online impressions. 

We did that in 2018, and now in 2023 and it even though it shows a clear red thread, it also reveals a massive change for the organisation. We are proud of how we have captured that once again.

Content flow and overflow

Implement generates a substantial amount of content and operates as a multifaceted corporation. A significant aspect of the directive was to enhance the site's clarity, structuring it to efficiently direct visitors based on their specific purposes. The objective also involved refining and harmonizing the content to align with visitors' perspectives. The newly introduced Insights section seamlessly integrates within the context while also possessing its distinctive magazine-style presentation.

The primary gateways to access Implement's services and offerings are through the Industries and Expertise areas. Additionally, the redesigned jobs section significantly expands the range of possibilities available on the new site.

What did Spring/Summer create for Implement?

Spring/Summer designed and developed Implement Consulting Group's new online headquarters, launched in 2023 on Craft CMS. We led strategy, structure, design, and development for the Nordic management consultancy, continuing a partnership that dates back to 2017 and a first launch in 2018.

What technology powers the Implement online headquarters?

The Implement online headquarters runs on Craft CMS. We chose Craft because it gives Implement's content teams full editorial control over a substantial and continuously growing volume of work: Insights, Industries, Expertise, and Jobs. The platform supports the consultancy's content velocity without sacrificing structure or design consistency.

What was the brief Spring/Summer was given?

Implement had outgrown its previous online HQ. The brief was to capture the evolution of the consultancy from Always in Beta to a more established and refined tone, while keeping the tailored character that sets Implement apart in their space. They needed a site that could carry significantly more content, route visitors based on purpose, and align the many service areas under one coherent platform.

What design and strategic decisions shaped the project?

We rebuilt the platform around clarity and content velocity. Industries and Expertise are the primary gateways into Implement's services. A new Insights section integrates into the main flow while keeping its magazine-style identity. The redesigned Jobs section significantly expands the recruiting story. Across the site, we tightened the content model so the editorial team can publish with structure rather than improvisation.

What was the outcome of the Implement launch?

The Implement online headquarters launched in 2023 and now serves a consultancy that has grown to over 1,500 colleagues globally, across offices in Copenhagen, Aarhus, Stockholm, Gothenburg, Malmö, Oslo, Zürich, Munich, Hamburg, Düsseldorf, and Raleigh. The platform supports continued growth across Industries, Expertise, Insights, and a substantially expanded Jobs section, while continuing to serve as a cultural mirror of how the company actually works.

Who is this case relevant for?

This case is for established consultancies, professional services firms, and B2B organisations where the site has to do many jobs at once: communicate expertise, route different audiences, support recruitment, and reflect the culture of the organisation. We work with firms that need their digital headquarters to feel like a real place. If that is the brief, this is the work we love.

How can a brand start a similar project with Spring/Summer?

Tell us about your project at contact@springsummer.dk or call +45 32 16 22 22. We're a Copenhagen-based digital design and brand agency, and we like hearing about briefs early, even if you're still figuring out what you need. Let's collaborate and make great stuff.