NORR11

Information

NORR11 is a design company founded in 2011 with a vision to continuously create design that sparks curiosity. Crafted with genuine materials, their pieces are made to use and built to last.

At their studio, they embrace a 360-degree perspective, ensuring that each piece of furniture exudes visual appeal from every angle. The result is a sculptural, bold and sophisticated expression. They dare to blend different time periods, design directions, cultures and materials to craft products that exude attitude and relevance.

We tried to capture that in their new webshop.

About the grid & the pdp

We aimed to highlight the individuality of each product while ensuring they complemented each other, resulting in a thoughtfully curated overview for the product pages. This presentation effectively showcases the diverse styles and color themes simultaneously, providing a cohesive and visually appealing look to the page.

On the Product Detail Page (PDP), we adopted the same construction approach. Utilizing a dynamic gallery, 360° customisation, and comprehensive contextual information, we've crafted an immersive experience that tells the compelling story behind each product.

Collections & Editorial Part

Collections represent the silhouette of each product style, and we unfold their story in these intermezzo pages. Enhancing this experience is an inspiration section, allowing you to envision products in context, and a dedicated professional section providing comprehensive details about the furniture essential for your project.

Iben Wistrup Schwaner, Commercial Officer and Co-CEO

"Spring/Summer has captured our vision to perfection - a true realization of our DNA that exceeds all expectations. The seamless blend of design and technology is incredible, and the website doesn’t just showcase our products but creates a brand experience. But it’s also designed and built with future growth in mind, as the perfect foundation to build upon. We have so much more to come, and we look forward to exploring further with Spring/Summer."

Information

NORR11 is a design company founded in 2011 with a vision to continuously create design that sparks curiosity. Crafted with genuine materials, their pieces are made to use and built to last.

At their studio, they embrace a 360-degree perspective, ensuring that each piece of furniture exudes visual appeal from every angle. The result is a sculptural, bold and sophisticated expression. They dare to blend different time periods, design directions, cultures and materials to craft products that exude attitude and relevance.

We tried to capture that in their new webshop.