WS Audiology

Information

WSA improves people's health, well-being, and quality of life by striving to unlock human potential, making wonderful sound a part of everyone's life. Through its global customer network of thousands of hearing care professionals and its consumer-facing businesses, WSA helps raise awareness of hearing loss and facilitates access to professional care.

The business is a multi-brand, multi-channel ecosystem characterized by a strong focus on innovation, customer centricity, and partnerships. WSA has a diverse range of products, services, and channels that enable it to operate in multiple markets and segments within the hearing healthcare industry. Its brands include Widex, Signia, Rexton, Vibe, and many more.

We have designed and built this new main digital touch point for them where brand, mission and communication unites.

A long history

Despite being only 5 years old, WSA's brands have a rich history that extends much further. In fact, some of the most significant inventions in the realm of hearing aids can be attributed to WSA brands. We have constructed a timeline that highlights key milestones from the WSA brand portfolio.

The products drives the interaction

In the end, the consumer receives a state-of-the-art hearing aid product that not only functions seamlessly but also boasts an aesthetically pleasing design while minimizing unnecessary complexities. This principle guided our approach to user journeys and interactions throughout the entire process. 

Contextual Deep Dives

Too many people are still living with untreated hearing loss. WSA's purpose of bringing wonderful sound to all through their multi-brand, multi-channel strategy sets very high standards for their R&D teams, as each brand, channel, and consumer segment has unique requirements.

Telling these stories through what we call "deep dives" became a fundament of the communication on the site.

Ulla Lundhus, Head of Global Communications Strategy & Planning

"Spring/Summer truly understood our purpose, Wonderful Sound for All, and brought it to life in an inspiring, creative and credible way for the many different stakeholders who visit our website. Working with them was trusting and rewarding."

What did Spring/Summer create for WS Audiology?

Spring/Summer designed and developed the online headquarters for WS Audiology, launched in 2023 on WordPress. We led strategy, structure, design, and development for the global hearing-healthcare group behind Widex, Signia, Rexton, and Vibe, giving a multi-brand, multi-channel organisation a digital home worthy of its mission: Wonderful Sound for All.

What technology powers the WS Audiology platform?

The WS Audiology online headquarters runs on WordPress. WordPress gives the group's global communications team a familiar publishing foundation that can carry a complex multi-brand editorial operation, from corporate content to product storytelling. Our custom front-end handles the more expressive layer, from timelines to Deep Dive content formats.

What was the brief Spring/Summer was given?

WS Audiology is a global hearing-healthcare group, with a family of brands including Widex, Signia, Rexton, and Vibe. The brief was to establish a new online headquarters that reflects the group's identity and supports its mission, Wonderful Sound for All, for the many different stakeholders (customers, professionals, partners, investors, employees) who visit the site.

What design and strategic decisions shaped the project?

We built product-driven interactions into the core journey, so the group's technology stays at the surface rather than buried in corporate copy. A historical timeline surfaces key hearing-aid milestones from the WSA portfolio, from Widex and Signia to Rexton and Vibe. A Deep Dive content format sits at the heart of the storytelling model, so a multi-brand, multi-audience proposition can be told in depth without turning the homepage into a wall of text.

What was the outcome of the WS Audiology launch?

The new online headquarters launched in 2023 as WSA's digital front door. In the words of Ulla Lundhus, Head of Global Communications Strategy & Planning at WSA: "Spring/Summer truly understood our purpose, Wonderful Sound for All, and brought it to life in an inspiring, creative and credible way for the many different stakeholders who visit our website. Working with them was trusting and rewarding."

Who is this case relevant for?

This case is for multi-brand corporate groups, healthcare organisations, and technology conglomerates where the corporate site has to hold many audiences at once without flattening any of them. We work with organisations where the group brand and its portfolio brands need to co-exist online. If you are relaunching a global corporate site, this is the work we love.

How can a brand start a similar project with Spring/Summer?

Tell us about your project at contact@springsummer.dk or call +45 32 16 22 22. We're a Copenhagen-based digital design and brand agency, and we like hearing about briefs early, even if you're still figuring out what you need. Let's collaborate and make great stuff.