Polène

Online Flagship Store

Founded in 2016, the French House of Polène creates leather goods that combine minimalism and creative expression in order to offer unique and signature shapes achieved through excellent craftsmanship. Site build by us on Shopify Plus

Services

Launch of e-commerce platform. Strategy, Design & Development. Year 2023

Information

In the Paris studio, the leather goods are designed in a refined and timeless style with a distinctly creative touch. The perceived suppleness and light-weight look of the models is only possible through intricate technical development mastered by the designers.

The leather, sourced exclusively from Spanish and Italian certified tanneries, is sculpted to create organic shapes, folds, draping or weaving.

All production is entrusted to the craftsmen of Ubrique, a Spanish town specialized in luxury leather goods.

In keeping with their promise of quality and creativity, the House unveils a new line of accessories: jewelry. Themed collections exploring nature and its forms of expression, from the undulating movements of the wind to sculpted rock textures. A collection gilded with 24-carat gold and crafted by artisans in Italy.

The website and e-commerce solution is entrusted to Spring/Summer

Impactful First Impressions

Polène not only produces beautiful products, but also fantastic imagery and videos supporting each product and colorway. They travel the world and captures the moods and feelings that they associated with the products. We elevate those assets and start a costumer journey directly from there. Everything is modular taking advantage of the latest versions of Shopify so the editors can alter and compose the pages to fit the purpose, product launches and even seasons.

About the grid & the pdp

We wanted the products to stand out but also be seen together, so we made an orchestrated overview for the product pages with two zoom levels. This showcases the many styles and the colour themes at the same time. It also gives a distinct look to the page.

The PDP is constructed more classically, but with a two layer gallery, 360° visualisation and all the context needed to tell the story about the product.