Stine Goya 2022

Activating the identity

Danish designer Stine Goya launched her eponymous label in 2006 as a point of difference. The Scandinavian design aesthetic had for decades been synonymous with minimalist design and muted palette.

This is the second site we make for Goya, where the first site was all about capturing the seasons and the colors of the collections, this one is much more about establishing the new brand identity and making a high performing commerce site with optimised costumer journeys.

New look for Stine Goya

We made a grid system for the dynamic headlines so that the editors can compose their own animated hero sections on pages and even breakers down the page.

New e-commerce experience

The design is pulled much more towards traditions, but we made sure that it all still feels tailor made and that the dynamics between the modules gives some distinct look to the site. 

Chinie Morgensol, Global e-Commerce Director

"We’ve partnered with Spring/Summer for many years, and they’ve become an essential part of our journey. They have a deep understanding of our design universe and translate it into the digital space in a way that feels authentic and true to our brand. Their team combines technical expertise with a strong sense of aesthetics, ensuring every detail reflects who we are. Thanks to their work, our digital presence feels like a seamless extension of our world. It’s a partnership built on trust and one that we deeply value."

Information

Danish designer Stine Goya launched her eponymous label in 2006 as a point of difference. The Scandinavian design aesthetic had for decades been synonymous with minimalist design and muted palette.

This is the second site we make for Goya, where the first site was all about capturing the seasons and the colors of the collections, this one is much more about establishing the new brand identity and making a high performing commerce site with optimised costumer journeys.