Stine Goya 2022

Activating the identity

Danish designer Stine Goya launched her eponymous label in 2006 as a point of difference. The Scandinavian design aesthetic had for decades been synonymous with minimalist design and muted palette.

This is the second site we make for Goya, where the first site was all about capturing the seasons and the colors of the collections, this one is much more about establishing the new brand identity and making a high performing commerce site with optimised costumer journeys.

New look for Stine Goya

We made a grid system for the dynamic headlines so that the editors can compose their own animated hero sections on pages and even breakers down the page.

New e-commerce experience

The design is pulled much more towards traditions, but we made sure that it all still feels tailor made and that the dynamics between the modules gives some distinct look to the site. 

Information

Danish designer Stine Goya launched her eponymous label in 2006 as a point of difference. The Scandinavian design aesthetic had for decades been synonymous with minimalist design and muted palette.

This is the second site we make for Goya, where the first site was all about capturing the seasons and the colors of the collections, this one is much more about establishing the new brand identity and making a high performing commerce site with optimised costumer journeys.