Nationalmuseet

Information

The National Museum of Denmark holds the responsibility of preserving and presenting the nation’s history - but also of making that history relevant to today. The old digital presence no longer reflected this dual role. The ambition was to create a platform that could communicate with clarity and depth, while also laying the foundation for a shared system to support the many museums, castles, and institutions under the National Museum.

Approaching the past and the present

For Spring/Summer, this was a dream brief. The task was not just to design a website, but to reimagine how Denmark’s largest cultural institution communicates in the digital age. Our approach was rooted in the museum’s own strategy: to reflect on the past while drawing parallels to the present.

The design language and content structure were developed to mirror this dialogue. The new platform connects storytelling and utility, making it easy for visitors to discover exhibitions, collections, and experiences, while also encouraging them to pause, reflect, and explore deeper narratives.

As Simon Kampmann, Project Lead at the National Museum, noted:

“Spring/Summer clearly understood our strategic goals and translated them into effective solutions. Their ability to combine strategy and creativity has been impressive from the start.”

Solution

The new nationalmuseet.dk is a platform that embodies the National Museum’s mission. It balances authority with accessibility, seriousness with curiosity. Exhibitions and collections are presented in a way that resonates with contemporary audiences, while the design framework ensures consistency and flexibility.

Importantly, the platform is built as a foundation: already used to launch additional museum sites, it makes it possible to expand the digital ecosystem quickly and efficiently, while still allowing each site to express its own identity.

Impact

The result is a digital presence that strengthens the museum’s ability to tell stories that matter - stories that bridge past and present, and that invite reflection, curiosity, and engagement.

For Spring/Summer, this project represents both an achievement and a privilege: the chance to shape how the National Museum shares our collective heritage in a way that feels alive, contemporary, and lasting.

Information

The National Museum of Denmark holds the responsibility of preserving and presenting the nation’s history - but also of making that history relevant to today. The old digital presence no longer reflected this dual role. The ambition was to create a platform that could communicate with clarity and depth, while also laying the foundation for a shared system to support the many museums, castles, and institutions under the National Museum.