Services
Brand Identity and Launch of platform.
Strategy, Structure and Design.
Year 2025
Information
Curin.io is a subscription-based inspiration platform celebrating creativity across art, architecture, interior design, photography, film, and advertising. It exists in response to algorithm-driven feeds and fleeting trends, offering instead carefully curated content chosen by rotating groups of inspiring creatives every other week. The platform is ad-free and intentionally slow-paced, focused on meaningful discovery rather than distraction.
· Challenge: Launch an ad-free, curator-driven platform for creative inspiration that stands in deliberate opposition to algorithmic overwhelm.
· Approach: Build a clean, editorial-first digital identity and branded experience that honors pace, intention, and creative community.
· Impact: A refined platform that feels purposeful and elevated, one where creativity is discovered, celebrated, and supported.
Curated Inspiration
Curin is more than a feed, it is a curated gallery of creative voices. With figures like Simon Ladefoged (Founder) and Bjarke Ingels (Curator & Partner) guiding the creative direction, the platform rejects the mindless scroll and redirects attention toward works that move the soul. Spring/Summer’s design supports this ethos with editorial pace, thoughtful permissioning, and a quiet confidence that puts the work in the spotlight.
The CURIN Fund
A powerful extension of Curin’s mission, 20% of all profits go to the CURIN Fund, distributed twice a year to empower emerging creatives across disciplines. This commitment speaks to Curin’s broader goal, to do more than share, it supports and elevates new voices. Spring/Summer integrated this narrative into the platform’s structure and messaging, making generosity as visible as the visuals themselves.
Services
Brand Identity and Launch of platform.
Strategy, Structure and Design.
Year 2025
In Summary
Spring/Summer partnered with Curin to give form to their purpose-driven vision. Our contributions include:
· Designing and building a digital experience that supports bi-weekly curator handovers, invites thoughtful discovery, and operates with editorial clarity.
· Crafting a simple, timeless brand identity, understated yet confident, ensuring that the creators and their work always remain in focus.
· Creating a restrained visual language that re-centers proportion, narration, and atmosphere over noise, mirroring Curin’s slow-cultural mission.
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