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Magasin Goodie App

A new and redefined look

With the Goodie App you get more out of Magasin. The more you spend, the more benefits you get access to.

Magasin 01

Services

Redesign Magasin’s loyalty universe. Strategy, Concept Development, UX Design, Visual Design & Art Direction. Year 2021

A new & redefined look

With the Goodie App you get more out of Magasin. As a Goodie member, you will be pampered with a wide range of magical benefits such as gifts, competitions, events and VIP shopping.

The more you spend, the more benefits you get access to.

The Goodie app is your access to the entire Magasin loyalty universe. Here you can follow your earnings and see which Goodies are waiting for you.The design is based on an experience of accessible luxury that is tailored to you. Everything from icons to interface elements are tuned for this experience.

Portrait Image S8
Portrait Image M
Magasin i Phone

Custom icons

We spend a lot of time on creating an icon family that really captures the essence of Goodie and Magasin. The main icon is a representation of the facade of Magasin du Nord, the main store in Copenhagen.

Magasin Icon 1
Magasin Icon 2

Onboarding

We lead you in to the app with a minimised onboarding and sign-up flow where you are presented with all the benefits and opportunities in the app and what you get in the program.

Onboarding 1
Onboarding 2

Your overview

At the heart of the app is an overview page that gives you a quick glimpse of your current status and when scrolling also an overview of all the new goodies and opportunities that is relevant for you.

Magasin 02

Events & Services

You can sign up to events and different services that ranges from beauty experiences to talks and member specific specials.

Magasin Full Image
Phone 2
Magasin Phone Event

Services

Redesign Magasin’s loyalty universe. Strategy, Concept Development, UX Design, Visual Design & Art Direction. Year 2021

Information

With the Goodie App you get more out of Magasin. As a Goodie member, you will be pampered with a wide range of magical benefits such as gifts, competitions, events and VIP shopping.

The more you spend, the more benefits you get access to.

The Goodie app is your access to the entire Magasin loyalty universe. Here you can follow your earnings and see which Goodies are waiting for you.The design is based on an experience of accessible luxury that is tailored to you. Everything from icons to interface elements are tuned for this experience.

    Awards

  • Creative Circle

    2 x Nominations - App Design, Services & Utilities