Magasin Goodie App

A new & redefined look

With the Goodie App you get more out of Magasin. As a Goodie member, you will be pampered with a wide range of magical benefits such as gifts, competitions, events and VIP shopping.

The more you spend, the more benefits you get access to.

The Goodie app is your access to the entire Magasin loyalty universe. Here you can follow your earnings and see which Goodies are waiting for you.The design is based on an experience of accessible luxury that is tailored to you. Everything from icons to interface elements are tuned for this experience.

Custom icons

We spend a lot of time on creating an icon family that really captures the essence of Goodie and Magasin. The main icon is a representation of the facade of Magasin du Nord, the main store in Copenhagen.

Onboarding

We lead you in to the app with a minimised onboarding and sign-up flow where you are presented with all the benefits and opportunities in the app and what you get in the program.

Your overview

At the heart of the app is an overview page that gives you a quick glimpse of your current status and when scrolling also an overview of all the new goodies and opportunities that is relevant for you.

Events & Services

You can sign up to events and different services that ranges from beauty experiences to talks and member specific specials.

What did Spring/Summer create for Magasin?

Spring/Summer redesigned Magasin's Goodie App, the native app at the heart of Magasin du Nord's loyalty programme, launched in 2021. We led strategy, concept development, UX design, visual design, and art direction for the app that is the entry point to Magasin's loyalty universe of gifts, competitions, events, and VIP shopping.

What technology powers the Goodie App?

The Goodie App is a native mobile app across iOS and Android, with Magasin's loyalty programme wired in behind it. Spring/Summer led the product design layer: strategy, concept, UX, and visual design, working with Magasin and their engineering partners to deliver an app that feels premium and easy to use for a loyalty programme with hundreds of thousands of members.

What was the brief Spring/Summer was given?

Magasin du Nord, Denmark's leading department store, asked us to redesign the Goodie App, the entry point to their loyalty universe. The more members spend, the more they unlock: gifts, competitions, events, VIP shopping, and beauty experiences. The brief was to design an experience that feels like accessible luxury, tailored to the individual member, and easy enough that the value is obvious in seconds.

What design and strategic decisions shaped the project?

We built a custom icon family, with the main icon derived from the facade of the Magasin du Nord flagship in Copenhagen. Onboarding is minimised and puts benefits upfront, so new members see what they get before they sign up. The overview page shows loyalty status at a glance, and scrolling reveals a curated feed of new Goodies relevant to the member. Events and services (talks, beauty, member-only specials) are all built into the same flow.

What was the outcome of the Goodie App launch?

The redesigned Goodie App launched in 2021 as the new front door to Magasin's loyalty programme, with a design language that matches the department store's positioning of accessible luxury. The work went on to earn two Creative Circle nominations, in App Design and in Services & Utilities. More importantly, it gives Magasin's loyalty members a native app that feels as considered as walking into the store.

Who is this case relevant for?

This case is for retailers, department stores, and loyalty-driven brands where the app has to do the emotional work of a physical flagship, not just process transactions. We work with brands where loyalty is a design problem, not just a data one. If you are redesigning a native loyalty app for a premium retailer, this is the work we love.

How can a brand start a similar project with Spring/Summer?

Tell us about your project at contact@springsummer.dk or call +45 32 16 22 22. We're a Copenhagen-based digital design and brand agency, and we like hearing about briefs early, even if you're still figuring out what you need. Let's collaborate and make great stuff.