Stel

Information

STEL embodies a refreshing, modular style that focuses on creating seasonless, collectible pieces. These designs are inspired by a fusion of art, architecture, and design, all deeply rooted in Astrid Andersen’s Scandinavian heritage and lifestyle.

STEL captures a life in motion—featuring fresh, softly powerful shapes with built-in flexibility and adaptability that naturally empower the wearer. Grounded in the energy of everyday life, this is tailoring you can skate in, denim you can dance in, and shirting you can travel in.

We aimed to reflect this philosophy in their new webshop by merging a mature, elegant design with surprising elements that draw inspiration from the streetwear origins. 

Build on Shopify.

Giving the site a backbone

We focused on highlighting the uniqueness of each product while ensuring they harmonize with one another, resulting in a thoughtfully curated overview on the product pages. This approach effectively showcases the diverse styles and color themes simultaneously, offering a cohesive and visually appealing presentation.

We incorporated a central line on the page where the logo seamlessly slides into place, integrating perfectly with the design.

On the Product Detail Page (PDP), we applied the same design philosophy. By utilizing a dynamic gallery and contextual products to complete the look, we've crafted a tailored page that truly allows each product to shine.

The little moments

Each page concludes with a thoughtfully designed footer. While typically a straightforward navigational tool, our footer offers more—a seamless, no-dead-end experience. A carefully selected product is prominently displayed in front of the main logo, adding a distinctive touch to the end of every page. This design choice not only enhances the user experience but also reinforces the brand's identity, embodying the core meaning of its name as the foundation of both the brand and the overall experience.

Information

STEL embodies a refreshing, modular style that focuses on creating seasonless, collectible pieces. These designs are inspired by a fusion of art, architecture, and design, all deeply rooted in Astrid Andersen’s Scandinavian heritage and lifestyle.

STEL captures a life in motion—featuring fresh, softly powerful shapes with built-in flexibility and adaptability that naturally empower the wearer. Grounded in the energy of everyday life, this is tailoring you can skate in, denim you can dance in, and shirting you can travel in.

We aimed to reflect this philosophy in their new webshop by merging a mature, elegant design with surprising elements that draw inspiration from the streetwear origins.

Build on Shopify.