Pérez Art Museum Miami
Capturing the feeling of being in the museum
Services
Visual identity, Print material, SoMe material. Year 2024
Information
The new visual identity of Hans Just is a modern evolution of their old identity, that respects the company's heritage while bringing the brand into a new era. The logo has been designed from scratch but retains a core principle from the original design to maintain recognisability.
The hidden "H"
The identity also includes a comprehensive illustration system and a flexible graphic framework that subtly features a hidden "H." Together, these elements create a cohesive and recognizable visual identity that can be applied across media and touchpoints.
Colors & Typography
The color palette has been updated, drawing inspiration from the company’s historical hues, while new typefaces support a strong and contemporary expression.
Services
Visual identity, Print material, SoMe material. Year 2024
Information
The new visual identity of Hans Just is a modern evolution of their old identity, that respects the company's heritage while bringing the brand into a new era. The logo has been designed from scratch but retains a core principle from the original design to maintain recognisability.
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