Hans Just

Brand identity for the 150 year old wine and spirits distributor

Hans Just is one of Denmark’s leading spirits and wine importers, with over 150 years of history. The company has built a strong network of international brands and partners and is known for quality and long-term collaborations.

Services

Visual identity, Print material, SoMe material. Year 2024

Information

The new visual identity of Hans Just is a modern evolution of their old identity, that respects the company's heritage while bringing the brand into a new era. The logo has been designed from scratch but retains a core principle from the original design to maintain recognisability.

The hidden "H"

The identity also includes a comprehensive illustration system and a flexible graphic framework that subtly features a hidden "H." Together, these elements create a cohesive and recognizable visual identity that can be applied across media and touchpoints.

Colors & Typography

The color palette has been updated, drawing inspiration from the company’s historical hues, while new typefaces support a strong and contemporary expression.