Uniqlo Recipe App

Information

Six emerging chefs from around the United States developed recipes inspired by Uniqlo's LifeWear philosophy.

A wonderful mix of food, style and music.

We were briefed to create an experience that could fuse food and style by highlighting the wonderful colors and textures that tie them together.

Recipes inspired by Uniqlo

Twenty-four original recipes were created using everyday ingredients and common cooking techniques. A unique blend of fine dining and comfort food, each recipe is easy to prepare at home. Food and style fuse to highlight relationships between the colours and textures. Each chef's look can be purchased easily through the app. Original music, food and style combine perfectly in a timer featuring cooking sounds. The timer can be used on its own or as part of every recipe.

Sketching out the UX

To kick off the project, we headed to New York to gather the team and establish the foundation of the apps. On the flight there, we produced the first series of sketched wireframes directly on an iPad, which became the foundation of the user experience. Doing them on the iPad made it possible to quickly get an idea of sizes and flows.

Time at the core

Uniqlo had had a few other projects that were time-based before Uniqlo Recipe, they had Uniqlock, Unicalendar and other great concepts. This one had the egg clock as the central feature and a lot of work went into creating a really functional, beautiful and inspirational timer to work seemlessly in the app.

Information

A wonderful mix of food, style and music

We were briefed to create an experience that could fuse food and style by highlighting the wonderful colors and textures that tie them together.