Carlsberg.com

Information

Carlsberg is a classic beer brand dating back to 1847. They pioneered many of the brewing methods in use today and remain one of the most innovative beer brands in the world. They needed a digital platform that could present their rich history and at the same time tell new innovation and brand stories.

With this in mind, we set out to develop a digital platform that can balance evergreen content with ever-changing content.

Responsive and Dynamic

Our solution was a responsive site that works smoothly no matter the screen, you enter it from. The site consists of fully dynamic sections that easily can be changed and updated by Carlsberg's own brand and content teams. Each section has a custom grid that can be configured in infinite ways using the already proven Pegasus platform.

The site was populated with evergreen content and campaigns, however it is geared for more real-time content so make sure to follow the site for future updates.

Pegasus

As part of the Pegasus project, we designed, developed and launched Tuborg.com, Somersby.com, Grimbergen.com, Draughtmaster.com and other brand destinations together with the individual brand teams.

Information

Carlsberg is a classic beer brand dating back to 1847. They pioneered many of the brewing methods in use today and remain one of the most innovative beer brands in the world. They needed a digital platform that could present their rich history and at the same time tell new innovation and brand stories.

With this in mind, we set out to develop a digital platform that can balance evergreen content with ever-changing content.