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Spring/Summer™

Swatch Art

Product browser app

Sometimes the best ideas are just the most simple in the world; Let’s make art from browsing the Swatch Art Watches.

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Services

Concept, Design & Development. Year 2012

Information

Since 1983 Swatch has made special editions of their watches with famous artist, creating some interesting, funky, classic, ugly, odd and fantastic watches. For an interactive trip back in history, all the watches are displayed in the Swatch Art App where you create art as you browse the collections. We love it!

The app was originally created for the International Art Exhibition - La Biennale di Venezia.

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Information

This project came about when Thank You asked Stine Hein and Felix Nielsen from RelaxWeAreTheGoodGuys and Pelle Martin from Spring/Summer to make this app. Thank You, who are masters of motion graphics, already did most of the identity work for Swatch, but needed help with the digital execution.

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Services

Concept, Design & Development. Year 2012

Information

Since 1983 Swatch has made special editions of their watches with famous artist, creating some interesting, funky, classic, ugly, odd and fantastic watches. For an interactive trip back in history, all the watches are displayed in the Swatch Art App where you create art as you browse the collections. We love it!

The app was originally created for the International Art Exhibition - La Biennale di Venezia.