Vildmarken

Information

Vildmarken is a knowledge portal and a network for nature restoration using rewilding as a method. It is a hub for collaboration, inspiration, and learning — for professionals, students, and anyone curious about the natural world. We set out to create a digital platform that reflects this ambition: a living hub where science and storytelling meet, best practices take root, and the transformation from farmland to wilderness can be experienced up close.

Designing with nature

The design takes inspiration from the organic. Typography grows and shifts like living forms, gradients flow from earth to sky, and playful micro-animations such as a bug following the cursor bring the site to life. Immersive imagery and video draw visitors into the wilderness, letting them experience wildlife up close.

The Wilderness as a teacher

The platform offers an immersive space for exploring rewilding and biodiversity while creating playful moments for younger visitors, such as interactive elements in the “Undervisning” section. It acts acts as a meeting point for storytelling, practice, and resources, offering both insight and inspiration for rewilding and letting everyone connect with nature in their own way.

What did Spring/Summer create for Vildmarken?

Spring/Summer designed and developed the new digital platform for Vildmarken, launched in 2025 on Sanity CMS. We led strategy, structure, design, and development for the Danish knowledge portal and network for rewilding, building a living hub where science and storytelling meet.

What technology powers the Vildmarken platform?

The Vildmarken platform runs on Sanity CMS. Sanity gives the Vildmarken team a structured, headless foundation to publish research, best practice, teaching material, and stories from the ground, without engineering support. The setup is built to grow as new nature-restoration projects, partners, and educational chapters join the network.

What was the brief Spring/Summer was given?

Vildmarken is a knowledge portal and network for nature restoration through rewilding, aimed at professionals, students, and the nature-curious. The brief was to create a platform that reflects that ambition: a living hub where science and storytelling meet, best practice takes root, and the transformation from farmland to wilderness can be experienced up close, even from a screen.

What design and strategic decisions shaped the project?

We designed the platform around an organic visual language. Typography that grows and shifts like living forms, gradients flowing from earth to sky, and playful micro-animations, including a bug that follows the cursor, give the site a sense of aliveness rather than an editorial polish. Immersive imagery and video pull visitors into the landscape, and the Undervisning teaching section carries interactive elements aimed at younger visitors.

What was the outcome of the Vildmarken launch?

Vildmarken launched in 2025 as a knowledge hub and network for rewilding in Denmark, giving a movement that had lived across research reports, field trips, and events one coherent digital home. The platform is built to grow with the movement, from new sites and case studies to educational material, and to make rewilding feel accessible to students and the nature-curious alongside professionals.

Who is this case relevant for?

This case is for purpose-led knowledge platforms, cultural and environmental movements, and networks where the digital surface has to carry both science and story. We work with organisations building things that live in the long-term, not the news cycle. If you are launching a knowledge platform for a movement or a mission, this is the work we love.

How can a brand start a similar project with Spring/Summer?

Tell us about your project at contact@springsummer.dk or call +45 32 16 22 22. We're a Copenhagen-based digital design and brand agency, and we like hearing about briefs early, even if you're still figuring out what you need. Let's collaborate and make great stuff.