Vandstrom

Information

Vandstrom develops high-performance membranes combining polymer and protein technology for precise filtration in water treatment, life sciences, food, and dairy, offering energy-efficient, selective separation at the molecular and ion level. They focus on sustainability and eco-friendly technologies to help make clean water more affordable and available on a larger scale.

We have created their identity, visual communication platform, and website.

The brand identity

The visual identity brief was open-ended, but the solution was right in front of us. Since Vandstrom works with membranes, filters, and water purification, we incorporated these elements into the logo in a simple yet effective way. The ‘A’ in Vandstrom became a water drop, partially purified along its baseline - a simple but striking idea that encapsulates the essence of their business.

For the website, we expanded on this concept, creating an illustrated universe that abstracts their technology while maintaining clarity and visual impact.

The little moments

The website is filled with subtle details designed to spark curiosity and encourage exploration. Its distinctive design creates an engaging experience that invites users to dive deeper into the content.

What did Spring/Summer create for Vandstrom?

Spring/Summer designed and developed the new digital platform for Nationalmuseet, the National Museum of Denmark, launched in 2025 on Sanity CMS. We led strategy, structure, design, and front-end development for the museum and the network of museums, castles, and institutions under it.

What technology powers the Vandstrom platform?

The Vandstrom platform runs on Craft CMS. Craft supports the dual nature of Vandstrom as both a deep-tech company and a sustainability-driven brand, giving the team editorial control over technology pages, applications, insights, and company content. Our custom front-end carries the new identity across the platform, and the setup is built to scale as new applications and use cases come online.

What was the brief Spring/Summer was given?

Vandstrom is a Boston-based deep-tech company developing high-performance polymer and protein membranes for energy-efficient, selective filtration. The brief was open: build a new visual identity, communication platform, and website that could explain complex technology to a mixed audience of investors, partners, and industry players, without dumbing it down or hiding behind jargon.

What design and strategic decisions shaped the project?

The identity is grounded in the product itself. The A in Vandstrom becomes a water drop, partially purified along its baseline, so the logo carries the story of what the technology does. An illustrated universe on the site abstracts the underlying membrane and filtration technology without oversimplifying it. "Little moments" of interaction detail appear across the site, sparking curiosity and pulling visitors deeper into the story.

What was the outcome of the Vandstrom launch?

Vandstrom launched in 2025 with a new identity and digital platform that finally match the ambition of the underlying technology. The platform gives investors, partners, and industry players a clear way in to the company's technology and mission, and the illustrated universe lets Vandstrom explain how the membranes work without pushing the reader into a whitepaper. Built to scale as the company adds new applications.

Who is this case relevant for?

This case is for deep-tech, cleantech, and R&D-heavy companies where the brand has to explain complex technology to non-technical audiences, and for founder-led ventures raising the next round. We work with companies that need a digital presence as ambitious as their science. If you are commercialising deep tech and rebuilding the brand around it, this is the work we love.

How can a brand start a similar project with Spring/Summer?

Tell us about your project at contact@springsummer.dk or call +45 32 16 22 22. We're a Copenhagen-based digital design and brand agency, and we like hearing about briefs early, even if you're still figuring out what you need. Let's collaborate and make great stuff.