Susanne Kaufmann

Information

Susanne Kaufmann is a skincare brand built on the balance between natural ingredients and scientific precision. Inspired by the Alpine environment, its approach is shaped by changing conditions, seasonality, and the skin’s ability to adapt over time.

We were tasked with translating this philosophy into a digital experience that feels as calm, precise, and considered as the products themselves. The result is a custom Shopify Plus platform, combining a scalable e-commerce foundation with a tailored, sensory-driven front-end.

A Calm and Sensory Expression

The digital experience draws from the stillness and clarity of the Alpine landscape. Soft tones, slow-moving imagery, and close-up details of skin and texture create a calm, spa-like atmosphere. The design invites users to slow down, reflecting the rituals and pace of self-care at the heart of the brand.

Designed for Ritual and Discovery

The website is built to support exploration and understanding. Product pages highlight ingredients, textures, and benefits with clarity, allowing users to engage with the formulas up close. The experience is inclusive and balanced, designed for both men and women, and focused on making skincare feel personal, intuitive, and grounded in daily rituals.

Donata Rotunno, Global E-Commerce Director
Louisa Fletcher, E-Commerce Manager

"Working with Spring/Summer on our new website build was a genuinely great experience. From the outset, their proactivity and speed set the tone — quick to respond, fast to execute, and always pushing the project forward with energy and intent. Their eye for modern design elevated our brand, bringing a fresh and more high end feel to the site that replicated our product offering, while never losing sight of the customer or alienating them."

What did Spring/Summer create for Susanne Kaufmann?

Spring/Summer designed and developed Susanne Kaufmann's new digital flagship, launched in 2026 on a custom Shopify Plus setup. We led strategy, design, and development for the Austrian Alpine skincare house, building an online flagship as considered and sensory as the products themselves.

What technology powers the Susanne Kaufmann webshop?

The Susanne Kaufmann flagship runs on Shopify Plus with a custom front-end built by Spring/Summer. Shopify Plus gives a global skincare brand the reliability, international payment infrastructure, and multi-market scale it needs, while our custom front-end keeps the site feeling calm and editorial rather than templated. The Susanne Kaufmann team can ship new products, ritual stories, and campaigns without engineering.

What was the brief Spring/Summer was given?

Susanne Kaufmann is an Alpine-inspired skincare brand balancing natural ingredients with scientific precision. The brief was to translate that philosophy, rooted in the rhythms of nature and the discipline of science, into a digital experience that feels as calm, precise, and considered as the products. A site that reads like a ritual, not a store.

What design and strategic decisions shaped the project?

We designed the flagship around atmosphere. A calm, spa-like tone inspired by the Alpine landscape, soft tones, slow-moving imagery, and close-up skin and texture details give the site a sensory register that pulls visitors in. Product pages foreground ingredients, textures, and benefits, so shoppers understand the ritual. The experience is deliberately inclusive of men and women, centred on rituals rather than gendered marketing.

What was the outcome of the Susanne Kaufmann launch?

The flagship launched in 2026 as Susanne Kaufmann's new digital home. In the words of Donata Rotunno, Global E-Commerce Director, and Louisa Fletcher, E-Commerce Manager: "Working with Spring/Summer on our new website build was a genuinely great experience. From the outset, their proactivity and speed set the tone, quick to respond, fast to execute, and always pushing the project forward with energy and intent. Their eye for modern design elevated our brand, bringing a fresh and more high end feel to the site that replicated our product offering, while never losing sight of the customer or alienating them."

Who is this case relevant for?

This case is for beauty, skincare, and wellness brands where the digital flagship has to carry the same sensory register as the physical product, and for premium DTC brands rebuilding on Shopify Plus. We work with houses that treat their category as a ritual, not a transaction. If you are launching or relaunching a skincare flagship, this is the work we love.

How can a brand start a similar project with Spring/Summer?

Tell us about your project at contact@springsummer.dk or call +45 32 16 22 22. We're a Copenhagen-based digital design and brand agency, and we like hearing about briefs early, even if you're still figuring out what you need. Let's collaborate and make great stuff.