Thirteen Chocolate Bars, No Rules
"We are looking for a different type of e-commerce experience that captures the personality of the brand and the bars themselves". This was basically the brief. We wanted to give the user a memorable experience and maybe even a smile on their face after the visit. The site should still have a functioning shop, selling Simply Chocolate's 13 'hero' products. We’d be breaking new ground and playing with users’ expectations in ecommerce territory where the philosophy of ‘tried-and-tested’ normally rules.