Making the contentworth discovering
We had a mantra throughout the design; if we wanted people to re-discover what the festival was about, we needed to make the site interesting and fun to explore. It seems relatively simple, but from that, a dark and mysterious visual direction was born (reminiscent of lights in the night). Light is used to guide the interaction, like when elements fade in while scrolling or outlined type is filled up. Content reveal surprises, like images appearing when hovering over certain words, and is placed in an asymmetrical grid that makes it seem dynamic and alive.