North East Venture

Putting the investments front and center

North-East Venture puts their investments front and center

Normally you will see that a venture capital is quite inside out and talks more about philosophies and people, that the companies they have invested in. With North-East Venture we have turned that on it's head and made a site that puts their investments on a pedestal and goes a little deeper into why NEV has chosen to make that particular investment.

A familiar yet very unusual navigation

The homepage is a never ending loop of investments which autoplays if you do nothing, and changes quickly if you scroll. You have a visual list of all the investments, and clicking one of those, will zoom you into that case. At this zoomed level you can dive deeper into the investments and you can keep navigating in the same never ending loop at this level as well. Made for intuition with a surprising effect.

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Our role in this project included Strategy, Concept Development, UX Design, Visual Design, Art Direction and Development.