Exploring the divine feminine

From the very beginning, MOS MOSH has had the goal of an international wingspan, while staying true to their Danish DNA and principles. Everything they do, they do with passion, love and heart. Mos Mosh is a small but focused organization, valuing the relationship between all people involved. During the thorough discovery phase, the brand truly got under our skin and the path we wanted to take them on started to crystallise. A universe built on a modern, feminine base with traditional elements and deep attention to detail.

Exploring the divine feminine

From the very beginning, MOS MOSH has had the goal of an international wingspan, while staying true to their Danish DNA and principles. Everything they do, they do with passion, love and heart. Mos Mosh is a small but focused organization, valuing the relationship between all people involved. During the thorough discovery phase, the brand truly got under our skin and the path we wanted to take them on started to crystallise. A universe built on a modern, feminine base with traditional elements and deep attention to detail.

Shaping the universe

Striking a balance between pure commerce and storytelling was of utter importance. We wanted to make sure that you can buy the products at the very moment you are inspired to do so. Both lookbooks, campaigns and blog articles are all highly shoppable throughout the site.

Completing the look you're looking for

We introduced a 'Complete the look' functionality on photographic images, making it possible to see all the different articles the model is wearing, even with several people in one frame. The site is built on Shopify, with added functionalities that are normally not available on the platform to make it into an even more enjoyable experience.

Completing the look you're looking for

We introduced a 'Complete the look' functionality on photographic images, making it possible to see all the different articles the model is wearing, even with several people in one frame. The site is built on Shopify, with added functionalities that are normally not available on the platform to make it into an even more enjoyable experience.

Spring/Summer did the overall concept, UX design, visual design, art direction and production of this custom front-end set-up on Shopify.