Football for breakfast, lunch and dinner
Getting to know the DNA of the fans and the team was a big focus when we set out to redesign F.C. Copenhagen’s website in 2012. The fans are part of a community which can include anyone, anywhere and at the same time, is very local; it’s a way of life. Their week revolves around the matches. In the days leading up to the matches news is more important than anything else. We wanted to create a site that would live up to that.