We were honoured to have been asked to create a new home for the Danish Design & Architecture Initiative. Telling the stories of great Danish craftsmen and -women is a task close to our hearts because of our professional background and appreciation for Danish design. The first and very successful product of our collaboration was an online magazine that showcases the best products, houses and trends coming out of Denmark.
Together with the board, we set out to promote Denmark as a leader in the fields of design and architecture. In the process we defined a new strategy for digital, social and content, and we repositioned the Danish Design & Architecture Initiative as Danish™ - the connector between Danish design companies and international stakeholders. The magazine was designed as a responsive story-driven site, with a minimalist look giving the beautiful images maximum impact. Molamil helped build the site with a 100% customised front-end on Wordpress.
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Coming to the end of its public-funded lifespan in 2015, Danish™ lives on as a strong and independent industry organisation with 50+ members. The site is the cornerstone of this effort, playing a central role in promoting Danish design and architecture abroad.
Our role in this project included brand and content strategy, overall concept, UX design, visual design and art direction. The technical solution was created by Molamil.