The design heritage
Carl Hansen & Søn produces some of the most iconic Danish furniture and they do so in Denmark on their own factory. It's a very hands-on process to make this furniture - each one is a real piece of functional art. We were briefed on designing a site that lives up to this design heritage and makes it possible to tell deep stories about each product, the designers that made them and the company that ties it all together. We were picked in a pitch for the creative agency role for our ability to convey the quality of the products and create a brand hierarchy thats makes deeper ties between the products and Carl Hansen & Søn.