Launch H6 Rapha Edition
The brief was to create a story around the launch of the B&O Play H6 Rapha Edition over-ear headphones – a collaboration between Danish brand B&O Play and British cycling brand Rapha. B&O Play and Rapha wanted to introduce this new version to bike riders and fans of the brand. The story would primarily live on B&O Play’s web platform as a microsite, but parts of the story would also be used in consumer touchpoints i.e. social media, the B&O Play Journal and in-store.