An audio design company dedicated to developing premium modular headphones.

On the road, in the studio, and on stage

Founded in 2006 in Denmark, AIAIAI is an audio design company dedicated to developing premium headphones. Trusted for music creativity and in the most vigorous environments - on the road, in the studio, and on the stage. AIAIAI boasts a world-renowned network of professional music makers as part of its highly collaborative development process. Driven by a responsible design philosophy, and with a heritage in Scandinavian design, AIAIAI products are designed to last.

Modularity for everyone

AIAIAI needed a site that would reflect their sustainable design philosophy informed by a heritage of Scandinavian design. We used classic bold typography with a twist, and introduced a neon green that cuts through their grayscale palette for a raw and modern look far beyond trend-driven aesthetics. We used a combination of lines and typography to build separate elements that can easily be combined to reflect AIAIAIs modular approach.

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The world’s most extensive modular headphone system

AIAIAI’s TMA-2 is the world’s most extensive modular headphone system that allows for more than 1.000 possible headphone configurations. We designed a visual TMA-2 builder that empowers users to create truly individualized headphones that fit lifestyle preferences, music taste and other use case requirements, providing useful data and guidance throughout the experience.

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Be inspired and guided

A clear navigation assists the user in finding the right audio solution by visually showcasing products, providing the option to shop by use, as well as features. The user can also shop TMA-2 presets and explore the Artists page to get inspiration and custom TMA-2 builds recommended by the AIAIAI community. Stay Home, Make Music

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We won the pitch for the creative agency role which means that we have been responsible for UX strategy, Design and QA up until development which was handled by AIAIAI. Content production handled by AIAIAI using various vendors and agencies.