Like stepping in to a flagship store
This e-commerce solution tries to portray the unique feeling of the brand while giving a nice and tailored shopping experience. Every season the site changes colours to match the season and when going back through the seasons you get the flavours of those as well. Just as in the flagship stores, there are no white walls here.
When you are in the shop related pages, the site is this warm eggshell colour, when in the Journal, the site changes to an aubergine colour. In that way we create universes around the site that bleeds into the background when ever you encounter one of these items. A rich colourful experience