Tough Fitness
Comes to Life


Cross device video experience for Reebok’s training, running and studio lines


Interactive lookbook
for Tough Fitness

An immersive interactive lookbook designed to portray Reebok’s “Tough Fitness” philosophy by visualising their products in active use.

Pushing the possibilities

Four slow-motion videos accompany each of the five main categories: Women and Men’s Training, Women and Men’s Running, and Studio. Users are able to interact with these videos on their desktop or mobile device, creating a truly interactive way to see every angle. “We wanted to give the user complete control of the experience. They can manage the videos by swiping, tilting and dragging – and thereby explore the lookbook at their own pace” Users can grab any angle of any video with their cursor when experiencing the lookbook on their desktop. Touchpoints appear throughout the experience which trigger product page overlays, taking the customer directly to the e-commerce site.

Visit site

Our role in this project included helping with overall concept, doing the UX design, visual design and art direction. We worked with Unit9 for DIKO Creative.