Digital Touch In Store


An interactive story in flagship stores to support a big NIKE+ launch


Just Do It In-Store

In 2012 Nike launched a big update for their NIKE+ technology. To support it we created an interactive story right where the consumers meet the products: in the stores.

Hot to the touch

Designed for Hega, a studio in Portland working closely with NIKE. We created a look using depth and light sources to give the user a feeling of browsing through a cinematic experience while presented with useful information about the products. It was great to see this interactive project come to life as it launched in stores at the end of 2012. Today, nearly a year after the launch, many stores still use it. While rudimentary, the video below gives you an idea of the concept.

In this project we did UX design, visual design and art direction for HEGA.