Brewing Heritage
and Innovation


Giving Carlsberg.com a total makeover with new premium content


A modern home for
a classic brand

Carlsberg is a classic beer brand dating back to 1847. They pioneered many of the brewing methods in use today and remain one of the most innovative beer brands in the world. They needed a digital platform that could present their rich history and at the same time tell new innovation and brand stories. With this in mind, we set out to develop a digital platform that can balance evergreen content with ever-changing content.

Responsive and dynamic

Our solution was a responsive site that works smoothly no matter the screen, you enter it from. The site consists of fully dynamic sections that easily can be changed and updated by Carlsberg's own brand and content teams. Each section has a custom grid that can be configured in infinite ways using the already proven Pegasus platform. For now, the site is being populated with evergreen content and campaigns, however it is geared for more real-time content so make sure to follow the site for future updates.

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Versatile framework

Carlsberg.com is build on Pegasus which by the end of 2015 was used as the framework for more than 100 of Carlsberg's brand sites, including Somersby, Tuborg and Grimbergen.

Our role in this project spanned from developing a core brand concept to UX design, visual design and content creation. We commissioned Molamil to handle the front-end development.