Sustainable Fashion & Home/Living
This is the second generation of e-commerce we have designed for Aiayu. It is more of an evolution than a revolution, we have learned a lot from the first site and these findings have been implemented in this version. Mobile has a clear focus and the site is very optimised for shopping on the go. The content balance is 50/50 between a clean shopping experience and brand stories giving you a true insight into the ideas behind Aiayu and their inspiring story.